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Iceland launches 3p sale to help with cost-of-living crisis


// Iceland to launch 3p sale to help shoppers amid inflation
// The offer is available online only from June 18 until June 24

Iceland is set to launch a new sale which allows shoppers to navigate the increasing cost-of-living crisis.

The frozen food retailer has slashed the prices on its Iceland Semi-Skimmed Milk (£0.99, 2 pints), Iceland Sliced Thick Soft White Bread (£0.95, 800g) and Just Like Butter Spread (£1.00, 450g), which will total just 3p next week.

Once customers have selected three items in their basket, they can use the ICEPENNY code at the checkout to get the three products for 3p.

The offer is available online only from June 18 until June 24.

READ MORE: Iceland’s Richard Walker and Fragrance Shop’s Sanjay Vadera on Queen’s Birthday Honours list

This isn’t the first time Iceland has launched an offer like this, the supermarket dropped the prices of its vegetables to 1p last Christmas and Easter.

The discount was redeemed by nearly 10,000 shoppers over Easter.

Iceland has ensured all essentials are available at a fraction of the price, with the week long deal taking place the week before most pay days.

This deal will allow customers to save up to 99p per product, if a £1.00 product is selected on the offer. Customers can choose up to three products, which will be discounted to just 3p when they checkout online.

Iceland managing director, Richard Walker said: “We’re continuing to work hard to ensure our customers are being supported as much as possible as the cost of living continues to rise and we hope our 3p everyday essentials sale will help a little this weekend.

“Our previous sales at Christmas and Easter were very popular and this time we’ve taken the decision to branch out and offer this deal on everyday essentials, as well as vegetables, to help our customers as we navigate through the cost-of-living crisis. We’re committed helping our customers as much as we can at this difficult time and will continue to do so.”

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