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Ice Ice Baby: Iceland creates ‘chill out zone’ as UK heatwave takes hold

Iceland chill out zone
Read more on Grocery Gazette

A London branch of Iceland has responded to the heatwave by creating a customer ‘chill-out zone’ in the freezer aisle to help shoppers cope with the soaring temperatures across the UK.

The move comes following research from the value supermarket which has revealed that (58%) of Brits have gone into a supermarket freezer aisle to cool down when the weather is too hot.

Read the full story here. 

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