One of the most important things customers look for when picking a brand is stability. Think back to the brands that defined your memories. The odds are that all of them provided a memorable, consistent profile since the beginning. The details may have changed, and new versions may have been introduced, but the core remained the same.
Customers won’t know and trust you right off the bat because there are probably many competitors in the field. If you’re the first, then no one knows what to expect. Brands often win the trust of customers with consistent marketing tactics that drive home the same selling point. Here are some ways that consistency in branding is the key to long-term success.
Consistent Branding Makes You Memorable
The more people see something, the more they’ll remember it. This doesn’t need to be long-term viewing– even a few seconds of exposure at a time will make a big difference in terms of your product or service sticking in people’s minds. This is the reason that tools like flashcards, mnemonic associations, and shopping lists work so well at reinforcing things. Repeated exposure is a time-proven tactic for long-term memory.
So how can you make this work for you? Marketing experts often talk about the “rule of seven,” which states that people need to hear, see, or experience something at least seven times before they can recall it regularly. The goal for your brand should be to expose people to it as often as possible in engaging and ideally short-term ways to make it a part of their everyday experiences. Utilize companies like StickerYou to print custom labels and create a brand identity that people will remember.
Brand Consistency Contributes to Brand Recognition
Have you ever passed by a billboard or heard a TV commercial, and within seconds you knew exactly what was being advertised? The key to these advertisements and their effective hold on your mind comes back to each of them having a unique, consistent factor that is associated with them and only them. Depending on the demographics, this can be any number of things.
If a product is geared toward general audiences, this cue can be as simple as a catchy musical tune or short song that gets into people’s heads. For products geared towards kids – or sometimes adults – a funny mascot goes a long way toward driving sales. When it comes to a brand you’ll see on the go, a visually catchy logo like McDonald’s golden arches means people will know exactly what they’re going to get without having to check a menu.
Consistent Branding Builds Revenue
This is what you’re here for – making your company a success. It’s been proven that customers like brands that remain consistent not just in their branding but in their product efforts. Of course, not every product can remain solidified – market and economic concerns can force a course correction that might test the connection you’ve built with your audience. That’s why it’s important to build trust.
By giving your customers a reliable experience with a consistent voice in your marketing, you don’t just sell them on your product; you sell them on you as a brand. That means when those changes come – welcome or unwelcome – they’ll be more likely to stick with you. It also means that when you want to test out new products or branches, they’ll be more likely to come along for the ride based on the trust you’ve built.
Consistent Branding Builds Trust
In today’s market, companies are often trying to create an organic relationship with their customers. They don’t just want audiences to know about their product – they want the audience to associate them with certain positive values that represent their business. The more these values are mentioned with a consistent voice and tone, the more the customer will have positive associations with the company. This means that the customer relationship will be able to weather unavoidable difficulties like price hikes or shipping delays, and word of mouth will spread quickly.
Consistent Branding = Consistent Success
Do you know what your company stands for? Not your product – the business and people who make it. When you communicate that effectively, you set yourself up for success.
Consistent branding builds trust and boosts revenue. It will make it easier to ingrain your product in people’s minds and make your brand instantly recognizable. The most successful brands have all these factors in common.