We’re really good with the how-to’s, you and I. We know our stuff and we’re good at explaining it to our readers and listeners.
We’re also good at sounding alarms, warning them to watch out for things, protecting our flock so they don’t get eaten by the big, bad wolves of the world, and letting them know how we can help them when those wolves come around.
But we can do more.
We can inspire our readers and show them a better and safer future. We can tell them what we see (and predict), and share quotes and stories and words of wisdom from other smart people.
We can make our readers feel better and glad to have us in their life.
We can do this by reframing the bad news and putting it in perspective. And share things they don’t ordinarily see because they’re too busy worrying about their problems and working to pay their bills.
Distract them from their troubles. Comfort them and give them hope.
You may say this is not your province, you should stick to the things people look to lawyers for and not wander off that path.
But you would be wrong.
Because the people who follow us want, more than anything, to hear that everything is going to be okay.
Use your credibility, knowledge and persuasive skills to show people why they should be excited about the future. You’ll make a lot of people happy and want to hear more.
How to use a newsletter to build your practice