E Point Perfect

HMV to ‘draw early morning crowds’ with new music launch

// HMV to launch 20 new records for ‘Exclusives Day’ in time for Vinyl Week
// Last year, HMV saw queues outside more than 100 stores across the UK for Vinyl Week

HMV is hoping to draw early morning queues at its shops nationwide for ‘Exclusives Day’ in time for Vinyl Week.

Beginning on June 18, at least 20 new records will drop in-stores, including music from artists Björk, Happy Mondays, Tears for Fears and S Club 7.

Last year, HMV saw queues outside more than 100 stores across the UK for Vinyl Week.

READ MORE: HMV opens new ‘fan-focused’ shop in Merry Hill

This year’s drop includes an exclusive edition of  ‘Madchester’ band Happy Mondays’ Pills ‘N’ Thrills and Bellyaches, as well as a curated Now That’s What I Call HMV compilation of some of the tracks since the retailer first launched more than 100 years ago.

A small amount of vinyl will go live online at 4pm on June 18.

Customers can also receive 30% off on selected vinyl both in stores and online from midnight on June 18.

Those who want to shop online can take advantage of the “Notify Me When In Stock” feature online to be notified as soon as the records go on sale.

“Last year we were blown away by the reaction to hmv’s Vinyl Week, with many fans camping overnight to make sure they got their hands on our exclusive records,” HMV managing director, Phil Halliday said.

“This year the line-up is incredible, with new vinyl from Bjork, Tears for Fears and Happy Mondays among many, many more.

“In what is HMV’s 100th year on the high street, we’re continuing to see vinyl grow – drawing younger collectors who want to browse for records with a like-minded community of music fans. Vinyl is the best way to hear a record how the artist intended, and for true music fans that’s an experience that can’t be beaten.

“Since restrictions lifted, we’ve seen footfall increase as the world gets back to normal. It’s given us the confidence to keep opening stores, putting vinyl front and centre as shoppers seek out retail experiences they can’t get via a website.”

All records will be presented with a HMV exclusive limited-edition obi strip and are available in limited runs.

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