// Harrods launches new rewards programme for H Beauty customers
// It will offer member-only benefits, event invitations, exclusive offers and promotions on beauty products
Harrods has launched a new rewards programme MyBeauty to offer member-only benefits, event invitations, exclusive offers and promotions on beauty products.
As part of the newly launched programme, MyBeauty members can access a host of and services throughout the year, earn points on all beauty purchases and access new beauty launches.
MyBeauty is tailored to H beauty customers in all five H beauty locations across the UK, including Harrods’ Knightsbridge store, as well as online.
As an extension of the existing rewards programme, members must be part of Harrods Rewards in order to join and sign up for the additional perks that MyBeauty offers.
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To celebrate the launch of MyBeauty, members will receive £20 in Rewards points with their first £25 spend, plus double Rewards points on all beauty purchases up until the 6 November.
“With the launch of MyBeauty, we aim to connect with our extensive beauty community and offer a shopping experience and benefits uniquely tailored to them,” Harrods beauty director, Annalise Fard said.
“With this in mind, we have created this beauty expansion of the Harrods Rewards programme to enhance our offering to our loyal beauty customers, instore, online, and across all our H beauty locations.
“We have worked extensively to create a beauty loyalty proposition that will support the long-term engagement of our customers across all Harrods beauty channels, while complementing our existing Harrods Rewards programme.”
Harrods will celebrate the launch further by bringing the H beauty Carnival to each of its five H beauty stores on consecutive weekends throughout October and November 2022.
The H beauty Carnival has been created exclusively for MyBeauty members, and will offer a line-up of festivities including a full calendar of masterclasses, live DJs, a carnival-themed Champagne Bar takeover, beauty vending machines, and build-your-own-goody bags when customers spend £50 or more instore.