E Point Perfect
Shopping

Halfords receives £30,000 fine for sending 500,000 unwanted marketing emails


Halfords
// Halfords hit with £30,000 fine for sending nearly 500,000 unwanted marketing emails
// Electronic marketing rules mean companies cannot send emails or messages to people unless they have consented to it

Halfords has been fined £30,000 for sending nearly 500,000 unwanted marketing emails.

The bike retailer received complaints for sending out emails about a government voucher scheme that gave people £50 off repairing a bike.

Halfords aimed to promote free bike assessments therefore advertising its own services, the Information Commissioner’s Office (ICO) found.


Subscribe to Retail Gazette for free

Sign up here to get the latest news straight into your inbox each morning 


The ICO found in its investigation that hundreds of thousands of unsolicited marketing emails were a breach of electronic marketing rules.

ICO head of investigations, Andy Curry said: “It is against the law to send marketing emails or texts to people without their permission.

“Not only this, it is a violation of their privacy rights as well as being frustrating and downright annoying.

“Halfords are a household name and we expect companies like them to know and act better.

“This incident does not reflect well on the internal advice or processes and therefore a fine was warranted in this case.

“This also sends a message to similar organisations to review their electronic marketing operations, and that we will take necessary action if they break the law.”

Electronic marketing rules mean companies cannot send emails or messages to people unless they have consented to it or they are an existing customer who has bought a product in the past.

Click here to sign up to Retail Gazette‘s free daily email newsletter



Source link >

Related posts

JD Sports to open new 27,500sq ft store in Bullring centre

Sainsbury’s launches £25m cost-of-living staff package

Aldi joins the Big Four – will Lidl be next?

Harrods delays summer sale as supply chain chaos holds up new season stock

Lidl cuts back on non-food lines as middle aisle loses appeal

Wickes praised for Brighton Pride advert