// Halfords cuts prices and launches new initiatives across its motoring categories to help ease the rising cost of driving
// The retailer has also expanded its price match scheme in a bid to help shoppers tackle inflation
Halfords has dropped prices across all of its motoring categories and rolled out a range of initiatives to reduce motoring costs for customers during the cost of living crisis.
The move follows research by the specialist retailer which found that one in six drivers are trying to spend as little as possible on their motoring purchases during these tough times.
Halfords has also expanded its price match scheme to more motoring categories in a bid to help shoppers tackle rising prices.
Meaning that those signed up to Halfords’ Premium Motoring Club membership will benefit from an additional 5% pricing discount on top of the new lower prices.
Launched in March, Halfords Motoring Club perks include a £5 welcome voucher, £10 off an MOT and a free 10-point check that usually costs £15.
Halfords has looked to strengthen its price promise by committing to ‘Never Be Beaten on Price’ on more motoring products.
The retailer also has pledged that its 600 Autocentres across the UK will provide best-in-class MOTs and car servicing at prices that are up to 25% cheaper than other dealerships.
Halfords chief customer officer Karen Bellairs said: “The cost-of-living crisis is impacting each and every one of us every single day. In a study conducted this week 44% of respondents are ‘feeling ‘terrified about their finances.
“At Halfords, we see it as our duty to help drivers motor for less, and that’s why we’ve worked so hard to reduce prices across thousands of motoring essentials, strengthen our Price Match guarantee and made a new pledge that our Autocentres will always be up to 25% cheaper than car dealerships.”
Click here to sign up to Retail Gazette‘s free daily email newsletter
Source link >