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Gymshark poaches The Very Group’s CMO to make the brand a household name


Gymshark poaches The Very Group's CMO to lead marketing
Carly O’Brien
// Gymshark appoints The Very Group’s chief marketing officer Carly O’Brien to drive its brand marketing strategy
// Her remit will include driving Gymshark’s UK and international growth and brand awareness

Gymshark has appointed The Very Group’s Carly O’Brien as vice-president of marketing, tasked with making the sporting retailer “a household name”.

Her remit will include driving the online activewear giant’s UK and international growth and brand awareness, as well as embedding a new regionalised marketing strategy.

She joins from her role of chief marketing officer at The Very Group, after joining the retail group in 2019 as customer management and performance marketing director, before quickly being promoted.


During her three years at the business she led a team of more than 200 people across marketing, business transformation and community support.

Prior to this she spent more than 15 years in marketing and transformation roles at some of the biggest names in personal finance, including Virgin Money, NatWest Group and Bank of America.

O’Brien said: “I had heard a great deal about the culture at Gymshark, but as soon as I walked through the door, I felt that brilliant blend of pure humility and absolute drive to succeed.

“The opportunity to bring the marketing team together in the international group, explore all the opportunities to build more brand awareness and be part of the Gymshark journey to build an iconic brand is both bold and exciting. I’m thrilled I get to be part of that story and I can’t wait to get started,” she adds.

O’Brien will report to the Gymshark’s international president Niran Chana.

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