Why does everyone talk about the importance of engagement? To get your subscribers and followers to things like respond to a question, ask you their own question, or fill out a survey?
Is it because engagement is a way of measuring the responsiveness of your list? Is it because the information they supply by replying to your request helps you better understand them—what they want, their opinion, or their experience? Is it because when you ask and they respond, it parallels a conversation, which helps foster a relationship?
Yes to all the above. But there’s something else.
Each time you ask your list to do something, however trivial, and they do it, makes it more likely that they will do something else.
When they hit reply and answer your question, or ask you one of their own, when they take two minutes to fill out your survey, even if they do that anonymously, they are that much more comfortable responding.
If they were fearful before, they are less so now. If they didn’t want to take the time before, they might now think that’s okay.
If you share the survey results with your list, or answer their question in your next post, they see how they learn something or get something by replying to you.
They didn’t get hurt or embarrassed. They responded and it was okay.
You’re training the people on your list to come a little closer to you. Which means they trust you a bit more and are more likely to respond again when you ask them to do something else.
Strangers might hesitate to sign up for your event, forward your link, or schedule an appointment. But they are no longer strangers.
So tell me, what is something you did recently to engage with your list and how did it work out?