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French Connection strikes year-long footwear deal with Sante + Wade


French Connection strikes new footwear deal with Sante + Wade
// French Connection signs an exclusive licensing agreement with footwear retailer Sante + Wade
// The deal which will last a year will see the pair launch a range of women’s footwear for the UK and Europe

French Connection has signed an exclusive licensing deal with the size-inclusive footwear brand Sante + Wade.

In a year-long agreement, the fashion retailer will work with the brand on the development, manufacture and marketing of a women’s footwear range that will be sold within the UK and Europe.

The first collection will appear in-store in the spring/summer of next year with prices ranging from £80 to £120.


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French Connection licensing manager Amber Fenner said: “Licensing is an integral part of our business at French Connection. To partner with an industry innovator whose ethos and quality align with ours is invaluable to bringing the consumer the best possible product at key price points.”

Sante + Wade marketing director Agnès Cushnie said: “Our philosophy is that everyone should have the opportunity to experience beautiful and comfortable shoes, whatever their size. We are delighted to partner with such a prestigious brand with a resounding success in the contemporary market.”

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