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Fenwick to launch fashion rental service with Front Row


Fenwick
// Fenwick to launch luxury fashion rental service in collaboration with Front Row London
// The collection launches on June 22 and will see coveted designers and top trends available in Fenwick’s Bond Street and Newcastle stores

Fenwick has plans to release a luxury fashion rental service in collaboration with Front Row London, which will launch at its Bond Street and Newcastle stores.

The collaboration launches on June 22 and will see coveted designers and top trends straight off the runway and available in-store, encouraging a more sustainable purchase.

Customers will be able to rent pieces from its line-up of couture, ready-to-wear, occasion pieces. Fenwick has curated an exclusive edit from Front Row’s extensive rental collection, featuring hundreds of styles.


READ MORE: Fenwick plans £40m multi-year investment for Newcastle flagship


Customers will also have the option to rent pieces for 3 days to 5 days, with an easy and convenient return policy.

“Fenwick is launching this rental service with Front Row as part of a global shift to a more circular fashion future,” Fenwick Head of Brand Leo Fenwick said.

“By choosing to rent through Fenwick, customers are helping to extend and enrich the life of the garments, whilst reducing their impact on the planet. As a result, they are also adding to the story and memories each piece holds.”

The Fenwick x Front Row exclusive rental collection will be available in Fenwick’s Bond Street store from June 22 and in the Newcastle  store from June 23.

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