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Excel Sports Expands Into Coach And Executives Representation


Excel Sports Management is launching a Coaching and Executives division and has acquired football coaching and sports broadcasting representation agency Harlan Sports Management to provide it some staff support and clientele right away.

Over twenty head football coaches at the NFL and NCAA level, as well as front office executives, are now Excel clients. The acquisition of Harlan also bolsters Excel’s existing Media Talent representation business with the inclusion of media personalities from Barstool Sports and DraftKings.

Bryan Harlan and Bynum Jaeger will be part of the Coaching and Executives division as part of the purchase. They will operate out of Excel’s Chicago office.

“Establishing a coaching and executives division creates a new avenue to extend the lifecycle of work we do with our clients and expands Excel’s existing presence in the sports representation landscape,” said Jeff Schwartz, Founder and President, Excel Sports Management. “Bryan Harlan is a veteran in the industry with a legacy of trust and credibility and he has tapped an excellent young leader with a vision for growth in Bynum Jaeger. We are excited to anchor our growth in coaching around their expertise.”



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