One of the essential things you should consider as an eCommerce business is the on-time delivery of products to your customers. Most people prefer to shop online and receive products at their doorstep. Your customers want to pay for convenience.
While some consumers purchase online as required through shops such as Amazon Prime, others have joined up for subscription box services. The subscription option entails getting goods such as packaged meals and health and beauty products, and more regularly by subscription fulfillment companies such as Rakuten Super Logistics.
What is subscription fulfillment?
Subscription boxes, in general, are monthly boxes that subscription box fulfillment centers deliver to their subscription customers. These curated subscription boxes are typically based on your business niche and stocked with merchandise related to that theme.
A fulfillment partner picks, packages, and assembles these boxes during fulfillment operations. This subscription box fulfillment center will gather all of the things you wish to be sent each month from their warehouse and then handle the custom packaging and fulfill orders for you.
Subscription box fulfillment companies will handle the logistics of the order fulfillment, weekly, monthly, or as you agree. In summary, using one of these subscription fulfillment services relieves you of the burden of shipping, allowing you to devote more time to running and developing your business.
How Does the Subscription Box Business Model Work?
Many eCommerce businesses benefit from subscription business models because they encourage client success, boost brand identity, and enhance consumer retention.
A recurring income strategy in which clients pay a weekly, monthly, or annual charge in exchange for your products or services is known as a subscription business model. After a specific amount of time, customers can renew their subscriptions. This concept enables you to generate a consistent source of money and improve your customer experience.
Both the company and the client profit from subscription-based revenue models. As a client, you can automatically repurchase a product or service that you are certain you will require in the future. As a business, you keep clients for future purchases rather than re-engaging them more frequently. You obtain monthly recurring revenue (MRR), which might keep your company viable during difficult times.
The entire goal of subscription box fulfillment services is to ensure that your customers receive the box they requested as soon as possible. If you want your shipments to arrive on a specific day every month, you may connect with these subscription companies and ensure that your boxes arrive on time.
When dealing with many customer orders in a single month, it’s easy to become overwhelmed with packing and shipping them all. Delays in your packaging procedure may result in delayed delivery dates, which will result in disgruntled clients.
You avoid this issue by selecting a subscription box fulfillment service, which guarantees that your customer receives their orders on time. Your consumers will always know when their box will come and will be able to appreciate the service you’ve built as a result.
There are levels of quality assurance in place when working with a subscription box fulfillment company to guarantee blunders do not occur. The finest subscription fulfillment centers help in maintaining quality control with exceptionally high accuracy ratings.
By utilizing a subscription box fulfillment center with a combination of human and technology-based quality assurance layers in place, you are considerably less likely to send a box that is missing a product. This will keep your clients satisfied and ensure that they continue to buy your goods month after month.
Reduces Shipping Costs
Sending out your subscription boxes each month can cost a fortune if you’re handling it on your own. However, an experienced fulfillment firm can get you better rates. You can invest the savings directly into your bottom line or offer lower prices to customers to improve your competitive advantage.
Additionally, some fulfillment services have multiple warehouse locations with a nationwide network. You can place the product closer to clients to cut down on cost (the fewer zones the package travels, the cheaper the shipping cost) and transit time.
What is the subscription fulfillment process?
With all of the facts presented above in mind, choosing an outsourcing fulfillment is the best option for your subscription orders. Here is what to expect throughout the subscription fulfillment process.
Receiving The Inventory
Your fulfillment experts need your inventory before your orders can be sent. Allow enough time for your inventory to be collected and stored by your fulfillment provider to be ready to ship when the recurring ship date arrives.
Sharing Order Information
Order information can be automatically exchanged via an eCommerce platform interface or inventory management system with the fulfillment company.
Picking The Products and Packing Them
When the subscription fulfillment company receives order information, it creates a picking list and assigns it to a picker. The picking staff retrieves the ordered or subscribed items from their various fulfillment companies.
Once all of the goods in a subscription order have been selected, they will be packaged for shipment in either a regular, plain box or custom branded packaging, depending on your preferences.
Providing An Unboxing Experience
Many businesses will have their fulfillment firms add a little bit extra before the package is wrapped, tagged, and ready to ship to create a memorable unpacking experience for customers.
These add-ons might range from a branded insert to customized packing materials like tissue or crinkle paper. 3PLs allow varying levels of customization.
Shipping Of the Subscription Boxes
When your order has been fulfilled, it is time to ship it to your clients. The majority of fulfillment businesses will acquire shipping labels from shipping carriers on behalf of the retailer.
The fulfillment company’s carrier network, the merchant, and the customer’s choices will determine the shipping carrier and speed. Many fulfillment organizations check shipping prices from many carriers to ensure the most competitive pricing for any particular shipment choice.
When your order ships, you and your customers receive package tracking information, allowing you to track it.