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eBay’s partnership with Love Island boosts popularity of pre-loved fashion


A new survey by eBay has revealed that its partnership with ITV's Love Island has boosted the popularity of pre-loved fashion
// eBay UK reveals the demand for second-hand has soared after coupling up with Love Island
// eBay is continuing its partnership with Oxfam, encouraging consumers to buy and sell pre-loved items, with funds going to such an important cause.

A new survey by eBay has revealed that its partnership with ITV’s Love Island has boosted the popularity of pre-loved fashion – with 7000% more searches for pre-loved clothing since the show ended.

According to the online giant, there have also been 881% more searches for ‘ebay preloved’ on Google and 359% more for ‘ebay pre-loved clothes’ compared to before the show.

In addition, 23% of Love Island viewers have admitted to making their first ever pre-loved purchase this summer and almost half of them said they would consider buying pre-loved over new items after watching this year’s series.

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Last month the marketplace revealed Love Island 2022 contestant Tasha Ghouri as its first-ever Pre-Loved Ambassador and now eBay is further strengthening its commitment to championing pre-loved by partnering with Oxfam during its Second-Hand September campaign.

Second-Hand September encourages Brits to buy and sell only second-hand for 30 days to inspire people to shop in a way that is kinder to people and the planet.

 “We’re thrilled to be able to continue this conversation around pre-loved together with Oxfam and this Second-Hand September, pre-loved pieces of clothing have the power to do more – for your style, for the people, and the planet.”


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