eBay’s partnership with Love Island boosts popularity of pre-loved fashion

// eBay UK reveals the demand for second-hand has soared after coupling up with Love Island

// eBay is continuing its partnership with Oxfam, encouraging consumers to buy and sell pre-loved items, with funds going to such an important cause.

A new survey by eBay has revealed that its partnership with ITV’s Love Island has boosted the popularity of pre-loved fashion – with 7000% more searches for pre-loved clothing since the show ended.

According to the online giant, there have also been 881% more searches for ‘ebay preloved’ on Google and 359% more for ‘ebay pre-loved clothes’ compared to before the show.

In addition, 23% of Love Island viewers have admitted to making their first ever pre-loved purchase this summer and almost half of them said they would consider buying pre-loved over new items after watching this year’s series.

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Last month the marketplace revealed Love Island 2022 contestant Tasha Ghouri as its first-ever Pre-Loved Ambassador and now eBay is further strengthening its commitment to championing pre-loved by partnering with Oxfam during its Second-Hand September campaign.

Second-Hand September encourages Brits to buy and sell only second-hand for 30 days to inspire people to shop in a way that is kinder to people and the planet.

eBay UK’s head of fashion Jemma Tadd said: “With the Islanders embracing pre-loved and killing it in their fits each night, it showed all of us just how brilliant it is to find something that speaks to you and your own style. It is fantastic to see conscious shopping becoming more mainstream – proving that pre-loved is more than just a trend.

 “We’re thrilled to be able to continue this conversation around pre-loved together with Oxfam and this Second-Hand September, pre-loved pieces of clothing have the power to do more – for your style, for the people, and the planet.”