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Dunelm expects to manage costs as sales surpass £1.5bn


// Dunelm posts strong sales momentum thanks to 8.5% rise in active customers
// Sales were up by over 18% to £1.55bn for the 53 weeks ended 2 July

Dunelm has posted a strong sales momentum thanks to an 8.5% rise in its active customers over the year.

The homewares retailer said that sales have remained “robust” in the first 10 weeks of its new financial year.

Sales were up by over 18% to £1.55 billion for the 53 weeks ended 2 July, while profit before tax rose by almost 35% to £209 million.

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Dunelm expects to deliver 50% gross margin for the full year and manage costs through efficiency improvements and operational grip.

Dunelm Chief Executive Nick Wilkinson said: “Our colleagues and our committed supplier partners are at the heart of our success. In another year of excellent performance, I am extremely grateful for their skill, commitment and adaptability in the face of new external challenges and during another busy period of progress across the business.

“We feel confident and well prepared to weather the current economic pressures – we emerged from an unprecedented global pandemic as a bigger, better business and we believe we have the tools in place to do that again. That said, the operating and economic environment is extremely challenging.

“In this environment, we have to make every pound count, both for ourselves through our tight operational grip and cost discipline, and for our customers, through our offer of outstanding value at all price points.

“Dunelm, at its heart, offers customers great choice and value. Now is not the time for us to shy away from that, but for us to fully embrace it; whether it’s our Winter Warm collection or our Student Essentials range, we think Dunelm’s unique and market-leading offer is more relevant than ever before.”


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