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La Jolla, Calif. – The honored marque in 2023 has been awarded to Duesenberg – a marque automotive historians over the years have deemed a synonym for scientific pioneering. Duesenberg is rightly considered one of America’s, and the world’s, most remarkable automotive marques. Duesenbergs, at their root, were technologically savvy automobiles that dominated the racetracks of the era. Duesnberg-powered cars stacked wins at American races and the French Grand Prix, garnering a reputation for quality long before the automobiles would hit the civilian market.
Several movie stars, including Gary Cooper, bought Duesenbergs during this time, cementing an even deeper association between the automobile, luxury, exclusivity, and prestige. This association between luxury and prestige with the Duesenberg brand persists to this day, and it is one of the greatest contributing factors in their valuation on today’s collector’s market.
When: April 21-23, 2023
Where: Event Address: 1100 Coast Blvd, La Jolla, CA 92037
Contact: Mailing Address: 656 5th Avenue, Ste. B, San Diego, CA 92660
https://lajollaconcours.com/, LaJolla@McFarlanePromotions.com | 619-233-5008
La Jolla Concours d’Elegance. 100% of net proceeds benefit the La Jolla Historical Society.
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