If marketing (or anything) is important to your success, you need to do it regularly and the best way to do that is to create a “Daily Method of Operation (DMO)“ meaning a checklist of tasks or a routine you follow every day.
Even if it’s just a few minutes.
And if not a “DMO” at least a “Weekly Method of Operation (WMO)“. Or a combination thereof.
NB: start with a DMO. It’s easier to make it a habit when you do it every day.
It doesn’t have to be complicated. Just a handful of simple tasks you do, like a few calls or emails, writing a half-page of content for your blog or newsletter, or working on a new presentation.
Anything marketing related that you are comfortable doing.
If you would like to be interviewed by podcasters or bloggers, for example, your DMO might be researching candidates and sending an email to introduce yourself.
Simple as pie. But if you do this every day, you may soon find yourself being interviewed by other professionals or bloggers with an audience that’s perfect for your practice.
Whatever the tasks you do during your DMO, schedule the time to do them on your calendar. Today is Monday, it’s 3pm (for example) and your calendar says you have a 15-minute appointment with yourself to work on your marketing.
You would be surprised how much you can do in 15 minutes, or even 5 or 10 minutes a day.
Here’s the thing. You already have a marketing DMO or WMO. You always have. You always will.
The time comes and goes every day and every week and you either use that time doing something productive and aligned with your goals or you don’t.
It will be 3pm soon. How will you use your time?