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Currys launches ‘inflation busters’ scheme to help Brits tackle rising costs


// Currys launches new offers to tackle inflation
// The retailer has launched a new 12-Month Pay Delay

Currys has introduced a series of deals to tackle inflation as Brits continue to struggle with the ongoing cost-of-living crisis.

The retailer has launched a new 12-Month Pay Delay, which gives shoppers time and space to pay for the essential tech they need.

The three initiatives will help shoppers buy the essential appliances needed for everyday life in the home.

12 Month Pay Delay: Buying with flexible credit means customers pay no interest when the full balance is paid within 12 months. The pay delay means customers can purchase a basket of multiple items that adds up to the value of £99 or more.

Price Lock: Popular tech appliances will be locked to Currys’ 2021 lowest price – giving customers inflation-proof choices on the products they need the most.

Cash for Trash: Money off vouchers exchanged for old or broken tech, to offset the cost of replacement products

READ MORE: Currys warns on ‘uncertain outlook’ for shoppers despite rise in profits

“Our Inflation Busters have been designed specifically to help our customers buy essential products at this tough time,” Currys Chief Commercial Officer Ed Connolly said.

“We know that it’s distressing when essential tech breaks down and we want to help people replace the appliances needed for everyday life quickly, easily and in the most affordable way possible.”

The new 12-month Pay Delay scheme is available from today both online and in all Currys stores nationwide.

In a direct response to the cost-of-living crisis, the 12 Month Pay Delay offer was developed after the retailer identified a shift in consumer behaviour, with a 34% increase in overall credit usage year-on-year and 41% increase in the number of shoppers using Buy Now, Pay Later to purchase household essential products, such as washing machines, fridge/freezers and dishwashers.

Currys’ expert colleagues have also noticed a strong uplift in queries about finance options – with half of customers asking about credit options when purchasing through ShopLive.

Also available from next week, in-stores and online is Price Lock, where the tech retailer will ensure the cost of some of Britain’s most popular tech products will be locked down to their lowest 2021 price, negating the rising living costs that people are experiencing around the country.

Also relaunching next week, is the Cash for Trash offering, which allows customers to recycle old, broken or unused tech in exchange for vouchers that save customers money on new tech, even if it has no value at all.

Connolly added: “As the leading tech retailer in the UK, we feel it is important that we respond to the ongoing cost of living crisis to ensure everyone has access to everyday tech they need.

“Tech has become an essential part of life and when things break, such as a washing machine, this can have a huge effect on a household’s daily life. By offering 12-Month Pay Delay, we give individuals and families additional time to pay for their tech to help them through this challenging period.’

“At Currys, our mission is to help everyone enjoy amazing technology and the new Inflation Busters are intended to help us achieve that, even during financial uncertainty. We have colleagues in-store and online, through our 24/7 ShopLive service, who are on hand to answer any questions our shoppers have about tech, taking the stress out of making the wrong purchase, especially if they are feeling the pressure to replace an item quickly.”

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