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Crew Clothing profits rise as John Lewis partnership pays off


Crew Clothing has reported sustained growth for 2021 as it continued to invest in its retail stores, as well as seeing strong online sales.
CEO David Butler said the business “has shown remarkable resilience over the last few years, despite exceptionally tough trading conditions.
// Crew Clothing turnover reaches £82.7, up 22% versus the pre-pandemic period in 2019
// The business saw a “successful first season of trade with John Lewis, a partner the brand launched with in June 2021”

Crew Clothing has reported sustained growth for 2021 as it continued to invest in its retail stores, as well as seeing strong online sales.

Turnover at the fashion retailer hit £82.7 million last year, rising 40% compared to 2020, it saw an increase of 22% versus the pre-pandemic period in 2019.

Meanwhile, EBITDA was £16 million, up 80% against 2020 and 64% compared to 2019.


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As well as crediting the strong sales to its investments in physical stores, e-commerce rose 14% year-on-year and 68% on a two-year basis.

The business also said it saw a “successful first season of trade with John Lewis, a partner the brand launched with in June 2021”.

And its “surging engagement with its customer base has also accelerated further via its ongoing sponsorship programme, which includes a multitude of the UK’s most revered sporting institutions”.

These include Henley Royal Regatta, the Lawn Tennis Association, Williams Racing and the Legends Golf Tour.

Crew Clothing chief executive David Butler said: “Crew has shown remarkable resilience over the last few years, despite exceptionally tough trading conditions. As a brand we’re in a strong position – a clear and robust strategy has allowed us to deliver these results so far and we plan to continue to expand with a view to strengthen our position as a British high street leader. I’m extremely proud of how far Crew has come – watch this space, there’s more on the horizon.”

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