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Black Pound Day to open its first permanent store in Westfield


Black Pound Day is launching their first ever permanent store in Westfield London
Black Pound Day was launched during the Black Lives Matter movement.
// Black Pound Day is launching their first ever permanent store in Westfield London
// The store opening will enable more than 80 black owned businesses to sell to Westfield London shoppers

Two years on from their launch in 2020, Black Pound Day is launching their first permanent store in Westfield London where more than 80 black owned businesses will be able to sell their products.

On 25th June, the leading movement for black-owned businesses in the UK will be opening the doors to the storefront following last year’s successful pop-up store in the shopping centre.

The store will feature a range of products within haircare, homeware, fashion, beauty and a variety of other sectors.


With the aim to get both brands and shoppers back onto the high street, the shop will offer a department store-like experience for consumers to support established as well as up-and-coming black-owned businesses including recent Dragon Den’s winner March Muses.

Founded by UK music artist and So Solid Crew member Swiss, Black Pound Day currently has over 1500 businesses on its directory.

Swiss, said: “We are so excited to be in a position to create this opportunity to bring the best of our homegrown Black brands to the general High street consumer, ensuring sustainability and consistency all year round.”

He continued: “Glancing back to when we launched our pop up store in 2021’s Black History Month, it was a momentous achievement. For those that participated, you could feel the energy shift, how we brought Black retail therapy to the high street, resulting in a mass feeling of reward, which was unprecedented. We really showed how impactful our spending power is, which totally exceeded our expectations. Customers left us with no choice but to go ahead and answer your calls to make the Black Pound Day Store a full time retail experience all year round.”

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