The bookmaker, Betiton, has been chosen as the 2022 prize winner of SiGMA’s Marketing Campaign of the Year for their predictor campaign “Guess It On,” building upon its achievements from the previous year, during which the operator received the Rising Star Operator of the Year award. This would be the second prize the bookmaker has won in the last two years.
Arnaud Serour, co-founder and CEO of Betiton, expressed his delight at the award’s ceremony as follows: “What a fabulous reward for the entire team behind Betiton. This award boosts more than ever our determination to deliver the best gaming experience to our players.”
The “Guess It On” campaign was a contest that consisted of football predictions and sports betting. It was advertised as a quiz with substantial prizes up for grabs. The grand prize was the chance to witness a live football game alongside football legend Djibril Cissé.
Many of the most prestigious iGaming organizations participate in the prestigious awards show known as the Europe Gaming Awards, which is organized by SiGMA. The 2022 Europe Gaming Awards were hosted in Malta on November 14 and were contested by operators like bet365 and William Hill, as well as affiliates like Bluewindow and AskGamblers. The event also saw the presentation of numerous other honors, such as Online Casino Operator of the Year and Responsible Gaming of the Year.
The largest iGaming events on the planet are organized by SiGMA, a leading organizer of online gaming conferences. SiGMA organizes its renowned festivals in the Americas, Europe, Asia, the CIS (Commonwealth of Independent) States, and Africa. Politicians, corporate leaders, and other people of comparable stature are the main attendees.
In 2020, Betiton began operations as an online gaming operator. It offers three types of gambling: sports betting, live casino, and casinos. Many different markets receive its services internationally.