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Asda pushes ‘Pounds, Not Points’ campaign for new loyalty scheme


Asda
Asda is supporting the launch of its new loyalty programme with a multi-channel marketing campaign titled ‘Pounds, Not Points’.
// Asda is promoting its new loyalty scheme with multi-channel campaign ‘Pounds, Not Points’
// The ad has a ‘heavy gaming influence’ with an Asda store becoming a video game

Asda is supporting the launch of its new loyalty programme with a multi-channel marketing campaign titled ‘Pounds, Not Points’.

The advert for the supermarket’s new rewards programme has a ‘heavy gaming influence’ and sees an Asda store become a video game setting in which shoppers zap coins to boost their ‘Cashpots’.

Read the full story on Marketing Beat.

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