Asda expands in-store navigation trial for blind customers

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Asda is set to expand its trial of the GoodMaps smartphone app which helps blind or partially sited customers to navigate around the Big 4 grocer‘s stores.

Following a trial at its technology-innovation store in Stevenage, the app will also now be available at its Blackburn, Caerphilly, Hulme, Totton, York, Killingbeck, Milton Keynes, Aintree, Queslett and Wembley sites.

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