E Point Perfect

Apple orders staff to work in office for most of week

Apple store
Apple has ordered staff back to the office
// Apple has told staff they must return to the office at least three days a week from September
// CEO Tim Cook said that “in-person collaboration is essential to our culture”

Tech giant Apple has told staff that they must return to the office for at least three days a week next month as it clamps down on remote working.

Apple CEO Tim Cook wrote to staff on Monday and said that “in-person collaboration” is “essential to our culture”.

For staff based at the tech firm’s Cupertino headquarters in California have been told that Tuesday and Thursday are essential days to be in the office while team managers will determine what other days their staff should come in from 5 September.

READ MORE: Lidl to move to flexible working model for all office staff

Apple had previously attempted to get staff back to the office in June last year but its plans were put on ice as another wave of Covid-19 hit.

Cook said the new way of working would be a pilot. 

In a memo seen by the FT, he wrote: “We are excited to move forward with the pilot and believe that this revised framework will enhance our ability to work flexibly, while preserving the in-person collaboration that is so essential to our culture.

“We also know that we still have a lot to learn. And we are committed to listening, adapting and growing together in the weeks and months ahead.”

Apple is not the only business to try to get workers back to the office as the Covid-19 pandemic has continued.

Mike Ashley’s Frasers Group has banned working from home on Fridays and asked for staff to be in the office all week after it found the practice unproductive.

The retail group has found that its “Frasers Friday” home working initiative had created “an unproductive day of the week”, Frasers Group chief operating officer David Al-Mudallal said to staff earlier this year.

Click here to sign up to Retail Gazette‘s free daily email newsletter

Source link >

Related posts

H&M reports lower than expected sales as it struggles to compete with rival Zara

TikTok starts selling fresh food, Pasta Evangelists among launch brands

Why Gymshark has opened its ‘Deload’ barbershop

WeShop launches as world’s first community-owned ecommerce platform

Aldi officially overtakes Morrisons as the UK’s fourth largest supermarket

Cos enters wholesale business for the first time