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Amazon takes on Tesco with grocery Price Match scheme


Amazon Fresh
// Amazon Fresh introduces Tesco Clubcard Price Match scheme
// Products across categories including fruit, vegetables, meat and fish will be “matched and locked” to Clubcard deals

Amazon has launched a Tesco Clubcard Price Match scheme for its Fresh stores as it attempts to appeal to shoppers amid the cost-of-living crisis.

The online retailer’s grocery business, Amazon Fresh, said products across a host of categories including fruit, vegetables, meat and fish will be “matched and locked” to Tesco Clubcard deals every week.

The promotion, which begins today, includes deals such as 32% off 1.75 litres of Tropicana orange juice and 19% off 550g of Cathedral City extra mature cheddar.

READ MORE: Amazon Fresh to open first UK store outside London

The price match scheme will only apply online, not in Amazon Fresh stores.

Tesco’s Clubcard Prices initiative gives members of its loyalty scheme promotions on hundreds of private and own-label goods, across all grocery categories, both online and in-store.

The scheme has also been extended to its own-brand fashion and homewares proposition, and a number of general merchandise categories, such as toys.

Amazon said that matching those prices was evidence that it was “committed to making it as easy as possible for customers to find good value products in the face of rising living costs for customers around the country”.

“We know that our customers are looking for ways to save on their weekly grocery shopping,” Amazon Fresh director Russell Jones said.

“This is one way that we’re helping customers get great value and convenience with groceries delivered at home with Amazon Fresh. Improving our shopping experience and giving Amazon Fresh customers even more for their money are key priorities for us.”

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