E Point Perfect

Aldi to donate baby items as 77% Brits worried about costs


// Aldi will donate essential baby items to UK charities to support parents amid cost-of-living crisis
// Aldi found that over three quarters of new parents are worried about the cost of essential baby products

Aldi is donating essential baby items after finding that 77% of new parents in the UK are worried about the cost of baby products.

The German discounter will be donating 80,000 items from its Mamia range to charities and food banks across the UK in a bid to support new parents in need.

A new study from Aldi and YouGov found that more than three quarters of new parents across the UK are worried about the cost of essential baby products for their newborn.

READ MORE: Aldi beats Lidl to keep its crown as the UK’s cheapest supermarket

More than half (55%) of new parents have struggled to afford essential products for their babies, with 29% cutting back or going without food themselves to afford essentials for their newborn.

The impact appears most profound on new parents in Yorkshire and London, where 69% and 59% are struggling to afford essentials for their baby, respectively.

“The cost-of-living crisis is impacting us all, but caring for a child – something that should be such an exciting time – is creating extra stress for those on the lowest incomes,” Aldi UK corporate responsibility director, Liz Fox said.

“At Aldi, we are more committed than ever to supporting those that need it most. Our research shows that an alarming number of new parents are struggling – which is why we want to do more to support them with this latest donation.”

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