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“Our goal is to develop a simple product that enables small firm lawyers doing “personal plight” legal work, as Attorney Will Hornsby describes such areas of the law, to connect with their target audience in an auenticate and intimate way – to establish trust and a reputation in niches and locales.”
This was my response to veteran legal blogger and law practice management consultant, Ernie Svenson, in a discussion on Twitter about the number of what I labeled spam legal blogs.
I had shared on LinkedIn, here on my blog and on Twitter that the early findings of the Open Legal Blog Archive indicted that 75% to 90% of the blogs were merely spam.
No matter the definition of a spam blog and the humber of the, both subject to a difference of opinion, it was clear that lawyers in small firms – many looking to grow their business – were not taking advantage of legal blogging.
Takes too much time, it’s too expensive, it’s too intimidating and large law firms would out gun them were just some of the reasons shared in comments on LinkedIn as to why there were so few legitimate small firm law blogs.
I don’t necessarily agree with these arguments, and neither did the commenting small firm lawyers who have experienced business development success from blogging, but take that as you may, there’s still room to come up with a simple product – along the lines of a blog, yet very simple, to get more small firm lawyers out there blogging.
Out there connecting with people in a real and intimate way – in a way that builds trust and builds a book of business.
Rather than argue about the status quo, the chore is to look at the situation at hand – it’s not great when it comes to trust between lawyers and their target audience, and it’s not great when it comes to small firm lawyers knowing how to use the Internet to network – and to develop a product that can be easily used by lawyers in a cost and time effective manner so as to connect with people and grow their business.
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