Engaging and converting customers is likely the most important part of running a business. After all, without customers, businesses wouldn’t be able to grow and succeed. To build a loyal customer base, engagement is important, but that engagement won’t mean much if your brand isn’t focusing enough on converting consumers into customers. Read on for the essential tips you need, from hiring a Google ads agency to building a solid email marketing strategy to help your brand engage and convert customers.
1. Build an Effective Google Ads Strategy
More often than not, the first place someone goes to learn more about a product or service is a search engine, and that search engine is typically Google. Building a Google ad strategy is essential for most businesses, and it can get pretty in-depth as there are many moving pieces to putting together an effective strategy.
But why is it so important? Aside from wanting to get found by your target audience through search engine optimization, your Google ad strategy can help get your brand in front of the eyes of your target audience. That can happen right inside the search engines with high page rankings. Consumers can see your advertisement on websites across the internet. There are many places your ad can be seen with a Google ad strategy.
Depending on the size of your company, assigning the task of creating a Google ad strategy may not be feasible. In that case, you can hire a Google ads agency to take care of the work for you. By enlisting a team of experts, you will have an effective campaign that converts even better because the team has the means and the knowledge to make it happen.
2. Harness the Power of Social Media
Social media is no longer optional for brands because that is where consumers are. Being on social media can feel intimidating because each platform has its own methodologies and strategies for success. You don’t need to be on every social media platform; you can choose to only focus on the one (or ones) where your target audience is hanging out. Choose the platforms that will deliver the best return on investment.
Social media is one of the best places to invest in customer engagement. As a more down-to-earth type of marketing platform, social media has become an exceptional way for consumers to build authentic relationships with brands they love. However, it is up to your brand to create content that feels authentic and relatable, as this is how you will find success with customer engagement. Find out what makes your target audience tick. What are their interests? What do they care about? Authentically speak to those personality traits to build that connection.
Customer engagement is just the first part of the equation because once you get their engagement, you need to give them the next piece of the puzzle. Strong calls to action (CTA) are essential in how you post on social media. There isn’t a single CTA you can use, there are several, but the primary action you want them to take is to visit your website. Whether it is a product page, blog post, or something else, getting them on your website and leaving the social media platform will be essential in getting them to convert from a potential customer to a buyer.
3. Create a Solid Email Marketing Strategy
Email marketing is a very personal way to connect with customers and is often one of the most effective strategies to convert customers. Having access to their inbox is a great method of communication between brand and customer and helps keep your leads warm. Your email strategy has to be smart and in tune with the customer’s needs by identifying their problem and offering a solution.
When it comes to email marketing, it helps to deliver exclusivity to keep them feeling important. A customer that has a sense of importance in your relationship will more likely remain loyal. Sharing sales or deals before anyone else or offering exclusive discounts will help with conversion and means customers will have a reason to stick around. Conversions through email are one of the most effective, so you want to work on building up your email list.
Customer conversions are constant metric brands seek to increase because it leads to more sales which helps the brand grow. But, without investing in customer engagement, conversions will suffer. With these tips, your brand can work on building up effective strategies that help the bottom line.