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用户画像:如何平衡商业化利用和个人信息保护?


作者:赵新华 王哲峰 李雯婷

在大数据时代,定制化的商业信息推送日益普遍,作为消费者,人们在日常生活中时常能“感受”到它的存在。用户画像作为精准营销和个性化内容推荐的基础,需要获取和分析大量的个人信息,因此在实践中越来越受到监管部门的关注。如何在个人信息保护和商业利益之间寻求平衡?对于这一问题,本文拟从用户画像的各个阶段和环节出发,简要分析有关精准营销和个性化内容推荐的相关法律问题。

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